Talk @ Macromedia University for Media and Communication
Just make it beautiful!
November 6th, 2013
Prof. Dr. Christof Breidenich invited me to give a talk at the Cologne campus of MHMK, Macromedia University for Media and Communication on the motion design process – from the client's briefing to the public perception.
I had a boss at a large German broadcaster who would tell me, "Just make it beautiful," when I wanted to discuss identity, concepts, and strategies with him. I took his quote as a stepping stone for my talk about communication design, and why I believe that design is a language, and that you need to know what you want to communicate, and to whom.